Brand Identity: 5 Things You Should Know

Brand Identity: 5 Things You Should Know

Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your business that sets you apart from every other person.

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.
The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world.

Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It’s both outward- and inward-facing.

  1. Clear brand purpose and positioning
  2. Thorough market research
  3. Likable brand personality
  4. Memorable logo
  5. Attractive color pallete

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